The Journey Consultancy

About

The Journey Consultancy is a management consulting firm based in Manchester that specialises in digital transformation for builders' merchants, distributors and trade-focused businesses.

The firm works with leadership teams to identify digital investment priorities and create measurable growth, drawing on experience of transformation delivered from within complex organisations rather than external advisory alone.

The consultancy operates two main offerings: Counter Intelligence, a research programme that explores how trade customers buy and identifies gaps in merchant capability through its flagship Gap report; and TradeFit, a confidential assessment tool that helps merchants evaluate their digital capability across product data, search and navigation, pricing and buying journeys, stock visibility, self-service functions, and customer management systems.

Led by John Godwin, The Journey Consultancy focuses on the practical realities of trade customers, branch networks and complex fulfilment environments, helping merchants understand where competitive opportunity exists and what digital priorities matter most.

Common questions

Where is The Journey Consultancy based?

The Journey Consultancy is based at Manchester, Greater Manchester.

What does The Journey Consultancy do?

The Journey Consultancy is a Manchester-based management consulting firm that helps builders' merchants and trade distributors identify digital transformation priorities and drive growth through research, assessment and strategic guidance tailored to the complexity of trade commerce.

What sector does The Journey Consultancy work in?

The Journey Consultancy works in the Management Consulting sector.

How can I contact The Journey Consultancy?

You can contact The Journey Consultancy by email at john@start-thejourney.co.uk or through its website at https://start-thejourney.co.uk.