Summary
Australian-founded Mitti marked ten years in Manchester with a rebrand and new AI capabilities. The platform serves frontline workers across manufacturing, construction, retail and energy sectors, with new tools including '5-Star Benchmarking' for multi-site operators and AI agents that automate processes and surface performance patterns.
The company's Manchester base now serves its entire EMEA region, with 18,000 UK customers including William Hare, a Bury-headquartered structural steelwork firm that has completed over 180,000 inspections on the platform. Mitti processes 3.4 million images and 380,000 inspections daily, captured by frontline workers mid-shift.
The rebrand arrives as UK operators face tighter compliance obligations, including Martyn's Law (requiring documented emergency procedures from spring 2027) and the Building Safety Act's heightened inspection standards. Forrester research found only one-third of frontline supervisors rate their current digital tools as 'very effective'.
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This is a summary written for the Manchester Business Services register. The full article belongs to Prolific North — read it at source.
Common questions
- What is this article about?
- SafetyCulture, which has operated from Manchester since 2016, has rebranded as Mitti and expanded its EMEA headquarters to a 10,000 sq ft office on Mosley Street. The rebrand signals the company's evolution from safety management software to an all-in-one operations platform, now serving 18,000 UK organisations including Unilever, DHL and Network Rail.
- When was this published?
- This article was published on 11 August 2026.
- Who published this article?
- This article was published by Prolific North.