Summary
The UK has emerged as a global leader in video podcast consumption, with smart TV viewing experiencing significant growth, according to analysis by Prolific North. This shift in media consumption patterns has substantial implications for brands seeking to reach audiences in Greater Manchester and across the country. As traditional viewing habits evolve, businesses must adapt their content strategies to capitalise on the surge in connected TV platforms. The findings underscore the growing importance of video podcast advertising for companies targeting UK consumers.
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Organisations mentioned
- Prolific North
Common questions
- What is this article about?
- Prolific North reports that the UK leads globally in video podcast viewing, with smart TV consumption surging, presenting new opportunities and challenges for brands across Greater Manchester.
- When was this published?
- This article was published on 28 May 2026.
- Who published this article?
- This article was published by Prolific North.
- Which organisations does this article mention?
- This article mentions Prolific North.