Summary
MediaCity, the Salford creative and technology hub, aims to double its physical footprint and brand reach within ten years. Currently around 8,000 people work on site, with a further 30,000 jobs supported across the wider supply chain, and the site produces almost 50,000 hours of content annually. The expansion follows the BBC's original move to Salford, which CEO Alice Webb described as transforming the area from 'muddy car parks on the site of the old Manchester Docks'.
The next phase will consolidate MediaCity Studios and MediaCity Post under a single brand, while introducing new concepts including MediaCity Labs, MediaCity Live and MediaCity Music. Webb emphasised that growth will require investment in infrastructure, technology and talent to match the changing media landscape, particularly around streaming and content consumption shifts.
MediaCity's position as an anchor for Salford's creative sector is underpinned by partnerships with Salford City Council, the University of Salford, and local organisations. Webb highlighted the importance of attracting skilled workers and ensuring local residents feel ownership of the development, noting that talent recruitment will be critical to attracting future business investment.
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Common questions
- What is this article about?
- MediaCity in Salford plans to double in size over the next decade, with CEO Alice Webb confirming the site is only halfway built. The expansion will broaden activities across content, technology, culture and innovation under a unified MediaCity brand.
- When was this published?
- This article was published on 20 August 2026.
- Who published this article?
- This article was published by Prolific North.