Summary
Scoop, a Manchester-based brand communications agency, will develop the integrated launch strategy for Yo-Chi, an Australian frozen yoghurt brand established in Melbourne in 2012 with over 75 locations across Australia. The campaign will span regional and national PR, influencer marketing and creative activations designed to build nationwide anticipation beyond the capital.
Yo-Chi's flagship UK venue will open in Notting Hill this summer, occupying 2,000 sq ft across two floors and introducing the brand's premium self-serve frozen yoghurt concept to British customers. The appointment strengthens Scoop's portfolio in hospitality and consumer brands, which has previously included campaigns for Rudy's Pizza Napoletana, Popeyes UK and 200 Degrees Coffee.
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Common questions
- What is this article about?
- Manchester communications agency Scoop has been appointed to execute the UK launch of Australian frozen yoghurt brand Yo-Chi, handling PR, influencer marketing and creative campaigns as the brand opens its first British store in Notting Hill this summer.
- When was this published?
- This article was published on 10 August 2026.
- Who published this article?
- This article was published by Prolific North.