Summary
WDC Spaces worked with HOKA to translate its retail identity for a factory outlet environment, balancing the need to protect the brand's visual identity while accommodating the outlet format's greater stock volume and clearance lines.
Lead interior designer Debby Lovell explained that the approach required understanding which elements of the brand experience were essential to retain and where the concept could be adapted. The team cost-engineered the scheme while maintaining visual cues and customer-facing details, and emphasised navigation, merchandising and ease of shopping.
The project reflects WDC Spaces' wider practice of helping brands maintain consistency across different retail formats, from flagships to concessions and outlets, recognising that over-simplifying a concept can alienate customers while over-investment may fail to reflect how people use outlet stores.
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Common questions
- What is this article about?
- WDC Spaces, the retail design division of Manchester creative agency WDC Creative, has completed the design and rollout of HOKA's new factory outlet store at Cheshire Oaks. The project required adapting the global footwear brand's retail identity to the commercial demands of outlet retail, including higher stock density and lower investment levels.
- When was this published?
- This article was published on 25 August 2026.
- Who published this article?
- This article was published by Prolific North.