Summary
Brazen will lead a broad communications remit for Lakeland, tasked with making the 60-year-old homeware brand more culturally relevant to new generations of shoppers. The integrated work spans consumer PR, influencer marketing, newsjacking, press office management and corporate communications, with a focus on earning media coverage across traditional outlets, social channels and AI-powered search results.
Lakeland operates 55 stores and sought an agency that could deliver both strategic creativity and day-to-day operational excellence. The appointment strengthens Brazen's retail and services portfolio, which already includes Tesco Insurance, The Range, Wilko, Homebase and Optical Express.
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Common questions
- What is this article about?
- Brazen, a Manchester-based PR and marketing agency, has been appointed by homeware retailer Lakeland to handle integrated communications including consumer PR, influencer marketing and press office management. The appointment follows a competitive three-way pitch and begins this month.
- When was this published?
- This article was published on 13 July 2026.
- Who published this article?
- This article was published by Prolific North.