Summary
Edison Media, a Manchester-based full-service agency, will support Moda's marketing across its build-to-rent, single-family housing and rental living brands. The remit includes paid search, paid social, local campaign planning, audience segmentation and performance reporting, with the goal of driving enquiries, viewings and occupancy across Moda's portfolio.
Nicola Orrell, Managing Director at Edison Media, said the appointment reflects Moda's approach to treating each neighbourhood differently, requiring tailored marketing strategies rather than standard offers. Rich Higham, Customer Acquisition Director at Moda, highlighted Edison Media's focus on driving occupancy and audience insight over lead generation alone.
Edison Media's existing clients include JD Sports, adidas, Nike, NHS Greater Manchester and Visit Blackpool. Moda's portfolio includes city centre rental neighbourhoods and Casa by Moda single-family housing brand.
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Common questions
- What is this article about?
- Manchester agency Edison Media has been appointed to handle marketing across Moda's build-to-rent and rental living portfolio, covering paid search, social media, content planning and performance analysis. The appointment expands Edison Media's client base into the rental living sector.
- When was this published?
- This article was published on 6 August 2026.
- Who published this article?
- This article was published by Prolific North.