Summary
LA Trading, a family-run advertising company, is launching an in-taxi digital advertising network in Manchester with 200 cabs in the initial rollout. The screens display advertisements to passengers during journeys, targeting restaurants, hotels, estate agents, gyms and larger brands seeking location-led advertising.
Passengers spend an average of 10–30 minutes in taxis, giving advertisers time to promote offers, drive QR code scans and build brand recognition in what the company describes as a 'captive environment'. The platform complements social media, search ads and traditional outdoor advertising for local Manchester businesses.
LA Trading already operates 250+ taxis across the UK and positions the Manchester expansion as part of its wider rollout. Founder Justin Down said the city's 'thriving mix of hospitality, retail, leisure, culture and professional services' made it an ideal market for the in-taxi advertising format.
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This is a summary written for the Manchester Business Services register. The full article belongs to Prolific North — read it at source.
Common questions
- What is this article about?
- Bournemouth-based LA Trading is rolling out digital screens inside 200 Manchester taxis to offer local and national businesses a new advertising channel. The network targets passengers during journeys, with campaigns featuring QR codes, offers and brand messaging.
- When was this published?
- This article was published on 14 July 2026.
- Who published this article?
- This article was published by Prolific North.