Summary
BrandXYZ, a purpose-driven micro agency based in Greater Manchester, has secured its first NHS contract with Greater Manchester Cancer Alliance following a competitive pitch. The brief involves supporting the Get Cancer Clever programme, which aims to engage employers in driving earlier cancer diagnosis and supporting those affected by cancer.
The campaign uses a September employer event at the People's History Museum as a catalyst for sustained workplace change. BrandXYZ's approach includes pre-event activity, business engagement, an Employer Pledge, and a practical framework to help organisations raise awareness and encourage earlier action among their workforces.
The appointment reflects growing recognition that employers are uniquely positioned to influence employee behaviour on health matters through trusted internal channels. Greater Manchester Cancer Alliance selected BrandXYZ for its strategic approach that extends beyond the single event to create lasting behavioural change across the region's business community.
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This is a summary written for the Manchester Business Services register. The full article belongs to Prolific North — read it at source.
Common questions
- What is this article about?
- Manchester communications agency BrandXYZ has been appointed by Greater Manchester Cancer Alliance to run a workplace cancer awareness campaign targeting employers across the region. The programme will culminate in a September event at the People's History Museum designed to drive earlier cancer diagnosis and support.
- When was this published?
- This article was published on 9 July 2026.
- Who published this article?
- This article was published by Prolific North.